Google My Business Profile

If Google suspends your GMB profile, it may be due to a violation of its Quality Guidelines. Use this checklist to identify and fix common issues before requesting reinstatement:

1) Business Name Issues

• Mistake: Including location or city names in the business name.
• Solution: Use only the legal business name that appears on your signage and official documents to ensure consistency with Google’s policies.

2) Secondary Categories

• Mistake: Adding irrelevant categories.
  • Example: A restaurant offering delivery should not add “Delivery Services” as a category unless it operates as a standalone delivery business.
• Solution: Select only categories that directly represent your business’s core services.

3) Service Areas

• Mistake: Listing overly broad or distant regions.
  • Example: A Tampa-based business listing Jacksonville as a service area is unrealistic and violates guidelines.
• Solution: Include only geographically relevant areas within a reasonable distance, typically up to two hours away.

4) Business Descriptions

• Mistake: Using promotional language, such as “best” or “guarantee.”
• Solution: Write clear and factual descriptions about your services to stay compliant with Google’s rules.

5) Multiple GMB Users

• Mistake: Granting access to unverified users.
• Solution: Assign access only to trusted and verified users to safeguard your profile.

6) Image Guidelines

• Mistake: Placing logos prominently in the center of photos.
• Solution: Position logos in the top corners of images and adhere to Google’s image policies for best results.

Filing the Reinstatement Form

Once you’ve corrected the issues, submit the reinstatement form. Include:

• A detailed explanation of the changes made.
• Official documents like tax certificates or utility bills.
• Clear photos of your office, including visible signage.

These steps help you navigate the reinstatement process and restore your GMB profile.