Portfolio: Local SEO Cases I’ve Worked On
What Is Local SEO & Why Does It Matter
Local SEO is the process of improving your online presence to attract more business from relevant local searches, especially on Google Search and Maps. When someone nearby searches for a service you offer (like “plumber near me” or “best pizza in [city]”), Local SEO helps your business appear in front of them—exactly when they’re ready to take action.
Whether you run a restaurant, cleaning service, or local shop, showing up in the Map Pack and organic results means more visibility, more calls, and more foot traffic.
Why does it matter? Because:
- 78% of mobile users who search for something nearby visit a business within 24 hours
- 28% of local searches lead to a purchase
- And Google shows billions of local search results every month
If your business isn’t visible locally, you’re leaving money on the table.
How Does Local SEO Work?
Google looks at three main factors:
- Relevance – Does your business match what someone is searching for?
- Distance – Are you close to the searcher’s location?
- Prominence – Are you trusted, reviewed, and well-known?
My job is to make sure Google sees your business as all three. From optimizing your Google Business Profile to boosting local citations and earning 5-star reviews, I’ve helped dozens of businesses rank higher, get more calls, and grow consistently.
Real Case Studies: Local SEO That Delivers Results
I don’t just talk about Local SEO—I do it. Below are three real examples of businesses I’ve helped grow through strategic, results-driven local SEO. Each client came with the same challenge: low website traffic and few local inquiries. I helped turn that around.
Case Study 1: Pizza Restaurant – Local Visibility That Drives Orders
Goal: Improve online visibility, increase website traffic, and get more calls for takeaway and reservations.
What I Did:
- Optimized their Google Business Profile with accurate categories, photos, and weekly posts
- Fixed on-site SEO issues and improved the website’s performance and local keyword targeting
- Built relevant local citations to strengthen location signals
Results:
Within weeks, the restaurant saw noticeable growth in search impressions. By the third month, they ranked in the local map pack for key terms like “pizza near me” and “best pizza in [City],” resulting in a steady stream of customer calls and visits.
Case Study 2: Moving Company – From Hidden to High-Ranking
Goal: Increase leads from local searches and drive more moving service inquiries.
What I Did:
- Fully optimized their Google Business Profile with service areas, photos, and high-converting descriptions
- Improved website loading speed, mobile usability, and local keyword integration
- Built high-quality local citations and corrected NAP consistency across directories
Results:
The company went from barely appearing in search results to ranking on the first page and in the local 3-pack for searches like “moving company in [City].” Inquiry calls increased significantly, especially during peak moving season.
Case Study 3: Cleaning Company – Ranking on Google & Maps in Just 6 Months
Goal: Boost organic traffic and become more visible in local Google searches.
What I Did:
- Completely optimized their Google Business Profile with relevant services and service areas
- Overhauled website SEO, adding structured content and improving local intent
- Built strong local citations and ensured all directory listings were consistent
Results:
In just 6 months, the company began ranking on both Google Search and the Google Map Pack for competitive terms like “house cleaning in [City]” and “move-out cleaning near me.” They now receive consistent inquiries from nearby customers ready to book services.
Ready to See Results Like These?
These are just a few of the many businesses I’ve helped succeed with local SEO. Whether you run a restaurant, service-based business, or local shop—your ideal customers are searching for you. Let’s make sure they find you.